WHAT IS IT?
The exclusive In-Home and In-Store Program can help consumer goods companies to communicate their message to current and potential clients on both the front page of newspapers nationwide, as well as on your in-store packaging.
WHAT ARE THE BENEFITS OF THE PROGRAM?
On Pack Promotion + Front Page Advertising = Higher Redemption Rates and Sales
This exclusive program and its products, provide companies with an effective marketing tool which will:
- Increase Redemptions Rates and Sales
- Reach consumers in-home and in-store
- Increase reach and exposure in multiple markets
- Ability to target certain markets
- Enhance advertising campaign and increase results
- Cross market new or existing products
- Easily grab consumer’s attention
- Stand out among competition
HOW DOES IT WORK?
The Kennedy Group will work with you to help manage and coordinate your on-pack promotion while simultaneously launching the same promotion on the Front Page of more than 350 newspapers with a daily circulation of more than 26 million.
We start by doing the following:
- Choose your message or promotion
- Choose from our wide variety of promotional products to provide on your product packaging and on the front page of the newspaper
- Choose your markets to target (link to PRP map)
- Choose your launch date
In addition, for easy implementation of in or on-pack promotions, The Kennedy Group offers low cost equipment rentals and leasing programs to fit your needs.