WHAT IS IT?
The exclusive In-Home and In-Store Program can help consumer goods companies to communicate their message to current and potential clients on both the front page of newspapers nationwide, as well as on your in-store packaging.
WHAT ARE THE BENEFITS OF THE PROGRAM?
On Pack Promotion + Front Page Advertising = Higher Redemption Rates and Sales
• This exclusive program and its products, provide companies with an effective marketing tool which will:
• Increase Redemptions Rates and Sales
• Reach consumers in-home and in-store
• Increase reach and exposure in multiple markets
• Ability to target certain markets
• Enhance advertising campaign and increase results
• Cross market new or existing products
• Easily grab consumer’s attention
• Stand out among competition
HOW DOES IT WORK?
The Kennedy Group will work with you to help manage and coordinate your on-pack promotion while simultaneously launching the same promotion on the Front Page of more than 350 newspapers with a daily circulation of more than 26 million.
We start by doing the following:
• Choose your message or promotion
• Choose from our wide variety of promotional products to provide on your product packaging and on the front page of the newspaper
• Choose your markets to target
• Choose your launch date
In addition, for easy implementation of in or on-pack promotions, The Kennedy Group offers low cost equipment rentals and leasing programs to fit your needs.
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